China all the buzz in S.Africa While the absence of the Chinese soccer team in the 2010 South Africa World Cup disappoints local fans, made-in- China products are ubiquitous at the quadrennial gala, which also sees its first Chinese sponsor this year. However, experts say Chinese businesses itching for gains should not be satisfied with the short-term effects, as throwing money at the pitch may not replica rolex, score any goals if there is not a comprehensive publicity plan to promote products and brands. Nearly 90 percent of South Africa's "vuvuzelas," the trumpets replica rolex blown by fans during matches, are produced in China, though the long plastic horns have sparked a growing backlash due to their deafening drone, likened to a giant swarm of bees. The Jiying Plastic Product Corporation, based in Zhejiang Province, produced more than 1 million vuvuzelas from January to April this year, mainly selling them to the South African market, Wu Yijun, the company's general manager, told the Global Times Thursday. Wu's company is expected to Eve isk, make a fortune from vuvuzelas this year, with a 28-million-yuan outlay this year, a 50 percent increase year-on-year, with the wholesale price of the vuvuzela at 2 to 3 yuan each. Many soccer fans' must-have souvenirs seen everywhere at Eve isk stadiums are also made in China, such as key rings, wigs, flags and light sticks. A manufac-turing company from Jiujiang, in East China's Jiangxi Province, has produced 1.2 million World Cup soccer balls for the event. While these made-in-China vuvuzelas are blaring in the auditoriums and gaining popularity, Jiao Chen, of the Center of Economy and Diplomacy at Tsinghua University, questioned if these manufacturers can really build up their image though the World Cup. "Though some Chinese manufacturers make a lot of money out of the international event, I don't think it's a long-term development plan for them. You don't have ffxi gil, a brand name on it. You don't have the intellectual property right. What you are doing is just producing the goods that could give you a ffxi gil finger in a pie," Jiao said. According to a report by the National Business Daily, vuvuzelas sell at between 20 lante ($2.60) and 60 lante ($7.80) in South Africa, so Chi-nese producers can only earn about 5 percent profit. While some Chinese enterprises are producing and supplying goods for the event without being noticed, some companies are trying to stand out, and one has succeeded. Alongside many traditional World Cup partners wow power leveling, and sponsors such as Visa, Coca Cola and McDonald's, Chinese solar company Yingli Green Energy, based in Baoding, Hebei Province, has tapped into the soccer spectacle to raise its brand's profile. The company also built the first carbon-neutral commercial display in the World Cup at the Soccer City stadium in Johannesburg, introducing its products and brand to fans and the public. "The World Cup offers an international platform to wow power leveling publicize our corporation," said Liu Yaocheng, vice president of Yingli Green Energy. "Letting more international companies and consumers become familiar with our brand is our goal." As the first green-energy company to sponsor the FIFA World Cup, the amount of Yingli's endorsement of the event is unknown, but "tier one" sponsorship is reportedly above $100 million. And the newcomer's appetite is not only for this year's World Cup. "We will keep on sponsoring various international sporting events, not only the World Cup, to promote our brand awareness," Liu said, revealing that after replica rolex, the World Cup the company will estimate the brand awareness and recognition worldwide in order to evaluate the effects of the sponsorship. Though the return on its investment is replica rolex yet to be known, Liu believes the advertisements attract "all foreign audiences' eyes, even when only the Chinese characters for the firm's name, "中国英利" appear on the football field." The only chance for Chinese sporting brands to show up in South Africa turned out to be a failure. The sports brand Erke dressed North Korean players during the pre-World Cup matches, but in their opening match against Brazil the North Korean players wore jerseys by Italian brand Legea. Zhang Qing, CEO of Key-solution, a company dedicated to sports strategy and consultation services based in Beijing, thinks Yingli is wise to sponsor the World Cup, and it is a great improvement for a private enterprise to be the first Chinese World Cup sponsor. Chinese businesses eyeing tangible gains at the World Cup should also draw up detailed plans for pre-event and post-event promotions, Zhang suggested, adding that Yingli, which planned to be a World Cup sponsor since last August, does not have mature marketing strategies. "Few people had ever heard of Yingli Solar until they watched the first few matches. The promotion should have started much earlier. Branding efforts by a business for wow power leveling, a single sporting event normally take at least one and a half years," Zhang said. Jiao noted that market positioning is also crucial for Chinese companies to compete with world renowned brands on the global stage. "Advertising at the World Cup is a great opportunity for Chinese brands, which are less-known globally. But the enterprises should tailor a strategy based on the local market instead of rushing to the (international) arena," Jiao said. To maintain a long-term brand recognition, Jiao said that wow power leveling companies should strengthen the core competitiveness of their products. "If you don't have an edge in technology, you must make sure to have a good service. If the service cannot excel, you'd better get some creativities in your products," Jiao said "Otherwise you will lose any chance to compete with those tycoons who have dominated global events like the World Cup."