World Cup swing, gradual the end. The World Cup in South Africa, although China is still absent, but China is not rare element. No matter be "watts tile fathers pull", football "celebrate", mascot "firm hassan kazemi qomi says", or fans wig, team clothing, the court seat...... The World Cup has become "made in China" a display platform. During the World Cup, these products in South Africa are very sell like hot cakes, such as hot debate which global narrow plastic horn "watts tile fathers pull", it is said that the monthly sales than as high as 50000. Have to say, the performance of the Chinese national team than, "made in China" in the World Cup is the strength of the limelight or. Watts watts, fathers but the pity is that bear a lot of World Cup series product of Chinese manufacturers, and not from these products of sell like hot cakes, and reaped profits, on the soccer jerseys contrary, earn money instead is very few. According to the provincial a manufacturer revealed that this cheap plastic products unit price is only 2.05 yuan, gross margin is only for $0.2. And it in South Africa more than the price of 100 rand (nearly 90 yuan RMB). "Made in China" clothes "made in China" wig so the story is always in the small and medium enterprise appeared on repeat. Whether senior clothing, or famous brand shoe bag, whether it sold to consumers, how to value does not poor, the production of manufacturing in China these things always meager income. And needless to say lang larry "6 + 1" theory, now many don't know much about economic housewife are heard, made in China in one yuan products in profits, usually just a few cents. Small profit, or a small profit. Although smile curve have shown that, in the manufacturing industry value chain curve, manufacturing processing link is always in the low, and the product research and development, the after-sales service in the value chain of the high-end curve.

Enterprise to want from the low end of the curve, go to high end, must increase investment in research, the brand construction, and so on. But for the current Chinese small and medium-sized enterprise, it may not reality, this a long process, could have ended over enterprise close the door. From China's manufacturing to China's creation, may not play the distance than China World Cup is more close. Karzai hassan kazemi qomi says China celebrate and the small and medium-sized enterprises is actually the most dynamic and NHL Jerseys working ability of the most a group, China's exports from production, logistics, to foreign trade sales, is made up of small and medium-sized enterprise hold up two-thirds of the heaven and earth. This group, full of dream, but the troubled, but worked hard in small profits. I think, the small and medium-sized enterprise way out, may also is to channel innovation. About this, the most famous example is the dell computer. It into the laptop in the market, not the dominant, but it through the network marketing, reduce the cost of the sales link, and a lot of this field defeated the giants, the short term achieved success. Today's Internet times, for small and medium-sized enterprise that, realize network marketing, copy dell and a series of online sales company's successful experience, compared with the product innovation, brand building, the short term is more practical. Of course I'm not saying, China enterprise don't walk the road of independent innovation, just say this is a long process. And it also need some support to walk the profits, channel innovation of the profits, for the small and medium-sized enterprise may be to the independent innovation provides an important funding.

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